canvas to contracts: A painter's guide to art licensing

Learn how to license your artwork—clearly, confidently, and professionally.

A step-by-step course for artists who want to understand art licensing, build professional systems, and pitch their work with confidence.

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discover why art licensing may be just what you're looking for

Does this sound like you?

You're...

  • Curious about art licensing, but unclear how it works

  • Unsure if your style or medium is right for licensing

  • Overwhelmed by the thought of contracts, royalties, and terminology

  • Don’t know how to pitch or what to say

  • Afraid of sounding unprofessional

  • Want your art to reach beyond original sales

  • Craving clarity without burnout

This course will help you...

  • Understand art licensing clearly and confidently

  • Prepare your work for licensing opportunities

  • Create polished sell sheets and pitches

  • Know what matters in contracts — and what doesn’t

  • Build a sustainable, realistic pitching rhythm

  • Approach companies professionally

  • Grow a joyful, long-term art business

Art licensing can feel confusing, intimidating, or out of reach—especially if you’re a painter.


Contracts feel overwhelming. Pitching feels scary. And it’s hard to know whether your work is even “right” for licensing.

This course exists to remove the guesswork and replace it with clarity, structure, and confidence--so you can begin licensing your art.——

What’s Included Inside Canvas to Contracts

MODULE 1 1

Foundations of Art Licensing

Learn how art licensing actually works, what it is (and isn’t), and how to approach it with clarity.

MODULE 2 1

Preparing Your Work For Licensing

Understand how to evaluate, refine, and present your artwork so it’s ready for licensing opportunities.

MODULE 3 1

Building Your Licensing Portfolio

Create a focused, professional portfolio that clearly communicates your style and works for licensing partners.

MODULE 4 1

The Art of Pitching

Discover how to research companies, craft compelling pitches, and follow up effectively using a systematic approach.

MODULE 5 1

Understanding Licensing Deals

Break down contracts, royalties, and key terms so you can evaluate and negotiate licensing offers with ease.

MODULE 6 1

Staying Professional and Sustainable

Build systems, boundaries, and habits that support long-term growth without burnout.

By the end of this course, you will:

  • Have a pitch-ready portfolio and sell sheets

  • Understand contracts, terms, and negotiations

  • Know who to pitch and how to find them

  • Have systems to track pitches and licensed work

  • Feel confident choosing deals that align with your life and values

COMMUNITY & SUPPORT

YOU WON'T DO THIS ALONE

  • Free community access for the duration of the course, and beyond

  • Ask questions, get feedback, and connect with other artists

  • Ongoing encouragement and clarity as you implement

  • Future opportunities for guided mentorship through a paid community

Canvas to Contracts: A Painter’s Guide to Art Licensing

Learn, step by step, how to prepare, pitch, and profit from licensing your artwork, all while fitting it into the creative life you love.

Here's what you get:

  • 20+ in-depth video lessons & tutorials guiding you step-by-step through the art licensing process

  • A 70+ page beautifully designed workbook to help you apply each lesson with clarity

  • Ready-to-use pitch email swipe files, customizable portfolio, and sell sheet templates

  • Pitch and license tracking spreadsheet templates to stay organized and consistent

  • Clear guidance on contracts, royalties & negotiation

  • Real artist case studies from licensing professionals

  • A private Canvas to Contracts community for support and feedback

  • Lifetime access to the course content, so you can revisit lessons anytime

Price, just

$797

THE COURSE REOPENS LATER THIS YEAR

HI, I'M MACKENZIE

When I decided to take my art seriously, I had no idea where to begin. Alongside motherhood, I was painting for local markets and galleries, but I just knew there was more.


Then I found ART LICENSING.

Once I learned I could offer my artwork to companies for them to use on their products, I was hooked! At the beginning of 2024, I landed my first art licensing deal, and I haven't looked back. I’ve since licensed my artwork across multiple industries—including painting features on Target.com and other major retailers. As I shared my journey, other artists began to reach out with questions. That's when I knew I needed to put together a course.

I would be so honored to share what I've learned with you. I've created Canvas to Contracts to help fine artists like you build a digital portfolio, pitch your work, and license with confidence—without changing your medium or overhauling your style. No pattern design required.

WHO IS THIS FOR...

Perfect for artists who want to collaborate with brands and see their work on products, fabrics, stationery, home décor, and more.

Acrylic & Oil Painters

Watercolor Artists

Mixed-Media Creatives

Surface Pattern Designers

Illustrators

Calligraphers & Lettering Artists

Printmakers

Digital Painters

STILL NOT SURE?

Satisfaction guaranteed

I want you to find value in this course. If, after thoughtfully engaging with the content, you decide it isn’t right for you, you can request a refund within 30 days. This course is designed to be a meaningful investment in your art business, and I’m confident the clarity and guidance inside will serve you well.

STILL have QUESTIONS?

Frequently Asked Questions

Do I need to be a professional or established artist?

No. This course is for experienced painters who are serious about licensing but don’t need a big following or prior experience—just a body of work and a willingness to begin.

Will this work for my style or medium?

Yes. While the course is especially helpful for painters and analog artists, the principles apply across just about all 2-D styles and mediums. What matters most is clarity, cohesion, and professionalism.

How quickly will I see results?

Licensing takes time, and results vary. This course helps you build strong systems and start taking action—so you can begin to build your opportunities in the licensing world.

Ready to move your art forward?

Join the waitlist for our next course LAUNCH IN THE FALL

* We’ve found that Hotmail/Outlook addresses occasionally block our emails. For best delivery, please use Gmail or another provider.

Your information is 100% secure and will never be shared with anyone. You can unsubscribe at any time.

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